Brand Story

Urban un-cages the clothing collection that speaks to the soul of the blue-eyed wanderer, the talented and the reckless, the guy who knows what he wants and listens to his heart. The hipster Urban collection is in love with colours, prints and patterns.

Mingle with people, go out on a date, tell the girl you like about the last hike you went for. Survival is just too petty, Urban is the brand that knows that you want to win. No stress, no demeaning drama. It is okay to be moody, it is okay to love more than once. Who gets the authority to say loyalty is the better virtue. Own the leash of your life and let everyday be a party. A strong belief unravels the natural winner within who only knows to keep rising.!